How To Develop A Successful Trade Show Booth

A trade show presents fantastic opportunities to businesses that are looking to promote their products and services. They are beneficial for a variety of reasons, and they’re especially good for small businesses that have just started out.

Trade shows provide businesses with marketing opportunities, as at these events businesses can meet potential customers, interact with current customers, and get worthwhile feedback instantly. This is why developing a good trade show booth becomes essential. If you don’t have one of these, you won’t do as well at a trade show. Here are some tips you can use to create successful trade show displays.

Plan Well In Advance

If you plan in advance, you’ll be prepared when the trade show finally arrives. Set a budget and design your booth accordingly. Renting a good exhibit space will be the most significant expense, so choose the space based on your budget. Think about all the promotional materials you will need like banners, displays, handouts, brochures, booth graphics, hardware, and so on.

Plan Your Booth’s Look

Plan how you want your booth to look visually. Make a list of all the things you need to create visual appeal. Think about the graphics and messaging that need to go into the banners and other displays. Remember that your exhibit is a vital marketing tool, and it should help the audience understand your brand.


An essential aspect of the booth should be creativity. Think of how you can make your booth stand out to trade show visitors. Pick a color scheme and stick with it. Use innovative displays like hanging banners, tabletop displays, and digital trade show displays.

Clear Branding

Make sure your displays and banners are not too wordy, and you should avoid having too many taglines. Visitors tend to get bored when they’re bombarded with too much information. A standard option is to just include your brand name and logo.

Branding everything that is in the booth is necessary. Even the pens and paper cups should have the brand’s logo; this will ensure the visitors are exposed to the brand as much as possible, bettering the chances of an impact being made. The booth staff should wear clothes that has the brand logo on them.


Go for a minimalistic look that creates maximum appeal. Although the look and appeal of your booth should attract visitors, that’s not all the booth should do. You must make sure the booth promotes brand awareness. Keep your booth clutter-free and make sure you have space in the booth for your staff to give product presentations. You don’t want visitors to feel cramped or uncomfortable. Having fabric trade show displays will also be a good move, as these occupy very little space. Try having a screen that’ll display promotional videos and slide shows so attendees have something to look at while they wait to engage one-on-one with staff.

Keep Visitors Busy

Most businesses give away food or have slot machines, coffee dispensers, or soda dispensers to attract visitors. You can have contests and giveaways at the booth, as these will help with attracting visitors. Alternatively, you can have lucky draws or give gift certificates to encourage visitors to remember you.

You should promote your booth on social media, and if you have giveaways and contests, you should let your followers know about these to increase traffic to your booth.

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The author owns a trade show display business that sells a wide range of customized displays, including tabletop banners, pillowcase banners, and step-and-repeat banners. Visit for more information.

Power Graphics Digital Imaging, Inc