Google Lighthouse – Is It a New Ranking Signal?

Google Lighthouse is the product of Google. It is an open-source tool. You can run this tool to measure the quality of the web pages. You can run this tool against any web page. This webpage can be public or it requires authentication. To check the quality of a webpage, Google Lighthouse considers lots of factors like performance, SEO and accessibility of the webpages. The website developers can use this tool to get a competitive advantage over other business websites. Google had introduced this tool in mid of 2018. It has been providing the best services to the website developers to advance their overall performance and quality of the webpages since 2018.

Is Google Lighthouse A New Ranking Signal?

Almost all internet users want swift results. The best way to provide swift results to internet users is to optimize the loading speed of the web pages. If your website is taking more than three seconds in loading the data, 53% of the visitors will not visit your website. This thing increases the bounce rate of a website. The best solution to this problem is to optimize the speed and performance of your website. Here, we can understand the importance of Google Lighthouse. By using Google Lighthouse, you can easily improve the speed and performance of your website. Therefore, we can say that Google Lighthouse is a new ranking signal.

Metrics Used By Google Lighthouse To Analyze A Website:

While analyzing a website, Google Lighthouse focuses on five different metrics. The brief explanation of these metrics is given below;

Performance:

To analyze the performance of a website is the most powerful and valuable metric of Google Lighthouse. This essential metric of the Google Lighthouse works similar to the Google PageSpeed Insights with some advanced factors. This essential metric of the Google Lighthouse tool will be helpful to you to improve the ranking of your website in the search results. The performance metric of the Google Lighthouse will provide you combined report of the Field Data, Lab Data and Diagnostics. These metrics are used separately in the PageSpeed Insights tool. After getting exact and meaningful data about the performance of your website, you can use this data to improve the ranking of your website. While analyzing the performance of your website on this tool, you will get some suggestions about the improvement of the performance of your website. You can utilize these suggestions for the web development process.

Accessibility:

Another important metric of Google Lighthouse is to check the Accessibility of a website. The main focus of this metric is to enhance the user experience and availability of your website for mobile users. After getting the accessibility report of a website by using Google Lighthouse tool, the website developers can easily enhance the accessibility of their websites. After enhancing the accessibility of their websites, they can show these websites at the top of the Google search results. While generating the accessibility report of a website, Google Lighthouse considers lots of factors of the targeted website which experts of a dissertation help firm will explain here.

First, it analyzes the element structure of a website. The element structure of a website provides an idea about the organization of the HTML content. Secondly, it considers the Shading contrast. While analyzing the shading contrast, Google Lighthouse gets an idea about the readability of the content on the website. Thirdly, it considers element naming. This thing provides an idea about the appropriate and pertinent names of the different components of the website. At last, it also considers element descriptions of a website. This tool generates reports after auditing different components of a website. This thing will reveal which components have passed your website and which has not. Based on the report of this tool, you can work on the improvement of different components of your website.

Best Practices:

This essential metric of Google Lighthouse considers lots of components on your website. The intent of this essential tool of Google is not on providing the execution-related data. It analyzes your website and tries to get an idea which components are missing on your website to provide the best user experience to the mobile users. After analyzing your website, it provides useful suggestions about the improvement of the exhibition and user-experience of your website for mobile users. It can also provide some useful suggestions to provide the user experience for the desktop users too. Anyhow, its main intent is to improve the user experience for mobile users.

SEO:

This essential metric of Google Lighthouse makes it more useful and powerful than Google PageSpeed Insights. Its reason is that Google PageSpeed Insights is not offering this metric. Due to this essential metric of Google Lighthouse, most of the website developers are using this tool to analyze the website. To analyze the SEO of your website, Google Lighthouse has some essential built-in tools. While analyzing the SEO of a website, it considers lots of factors. First, it checks the indexing status of all the pages of the website.

Secondly, it checks the descriptive text of the web pages. Thirdly, it checks the success of the HTTP status on your website. Fourthly, it checks all the plugins and highlights all the unwanted plugins. Fifthly, it checks the metadata on your website. Sixthly, it checks the legitimacy of the font sizes on the website. After checking these things, it also runs the mobile-friendliness test on your website. It will provide you with an idea about the mobile-friendliness of your website.

Progressive Web Applications:

PWA is an updated and advanced metric of Google Lighthouse. Google has recently added it in the Google Lighthouse. According to Google, there are some essential metrics of a website that make it PWA. Each page on your website should have start URL. There should be a proper use of the metadata in all the pages of your website. The loading speed of your website should be impressive. It should load quickly even on the 3G. All the pages of your website should be responsive. It means that these pages should provide the same user experience on all the devices. Your website should be secured with an SSL certificate.

Author
Sheraz Khan